Snoop Dogg Takes Centre Stage at Milano Cortina 2026 Winter Olympics

MILAN, 07 February 2026 — The 2026 Winter Olympics in Italy have found an unlikely mascot in American rap icon Snoop Dogg. Just days after carrying the Olympic torch through Gallarate, the West Coast legend has become the breakout star of the opening week, trading the recording studio for the ice rinks of Cortina d’Ampezzo. While the rapper is known globally for his multi-platinum hits and business ventures, his presence in Italy marks a new chapter in his evolution from gangsta rap pioneer to universal cultural ambassador.

Olympic Fever: From Torchbearer to Curling Enthusiast

Snoop Dogg’s arrival in Italy has been nothing short of a media whirlwind. On 4 February 2026, he served as an official torchbearer, a role he previously embraced during the Paris Summer Games. However, it is his enthusiastic support for niche winter sports that has captured the public’s imagination over the last 48 hours.

The “Honorary Member” of Team USA Curling

On Friday, 6 February, Snoop Dogg was spotted in the stands at the Cortina Curling Stadium, seated next to Shelley Dropkin, the mother of American curling star Korey Dropkin. Sporting a custom jacket featuring the faces of the American team, Snoop watched as the U.S. mixed-doubles duo of Thiesse and Dropkin handed Canada its first loss of the tournament with a 7-5 victory.

The rapper’s involvement went beyond mere spectating. Reports from the venue indicate he requested a photo with British curling pair Bruce Mouat and Jennifer Dodds and was even seen attempting to “throw a stone” during a break in play. His presence has been credited with bringing a “touch of flair” to a sport often overlooked by mainstream audiences.

Celebrity Sightings in Milan

Snoop is not the only A-lister gracing the Italian games. He was joined at the opening ceremonies at Milan’s San Siro stadium by a star-studded guest list including Usher, Michelle Yeoh, Stanley Tucci, and Jeff Goldblum. Despite the high-profile company, Snoop’s “Young, Wild & Free(zing)” antics—including viral clips of him sledding—have dominated social media feeds.

A Career Built on Reinvention

Born Calvin Cordozar Broadus Jr. on 20 October 1971, in Long Beach, California, Snoop Dogg’s journey to the Italian Alps began in 1992. Discovered by Dr. Dre, he first appeared on the theme song for the film Deep Cover and played a pivotal role in Dre’s solo debut, The Chronic.

His own debut album, Doggystyle (1993), made history as the first debut record to enter the Billboard 200 at number one. To date, he has sold over 35 million albums worldwide. As of 2026, his sophomore effort, Tha Doggfather, celebrates its 30th anniversary, marking three decades of staying power in an industry known for its volatility.

Recent Personal Loss

Amidst the Olympic celebrations, the Broadus family is also navigating a period of mourning. On 31 January 2026, Snoop’s daughter, Cori Broadus, announced the tragic passing of her 10-month-old daughter, Codi. Snoop has since shared emotional messages of support for his daughter, balancing his public duties in Italy with private family grief.

Snoop Dogg: Career Milestones and Statistics

Frequently Asked Questions (FAQ)

Why is Snoop Dogg at the 2026 Winter Olympics?

Snoop Dogg is attending the Milano Cortina 2026 Winter Olympics as a cultural commentator and “honorary” supporter for Team USA. He also served as an official torchbearer during the lead-up to the opening ceremony.

What is Snoop Dogg’s net worth in 2026?

Recent financial reports estimate Snoop Dogg’s net worth at approximately $135 million, bolstered by his music catalogue, his ownership of Death Row Records, and various brand partnerships.

What was Snoop Dogg’s first major hit?

While he gained fame through collaborations with Dr. Dre in 1992, his solo breakout hit was “Gin and Juice” from his 1993 debut album Doggystyle.

Has Snoop Dogg ever won an Olympic medal?

No, Snoop Dogg is not a professional athlete. His involvement in the Olympics is strictly in a promotional, broadcasting, and celebratory capacity.