The Architect of Austrian Style: The Enduring Influence of Adi Weiss
VIENNA, 20 February 2026 — In the fast-paced world of European fashion media, few figures have maintained as consistent a presence as Adi Weiss. As a publisher, entrepreneur, and journalist, Weiss has spent over a decade shaping the aesthetic sensibilities of the DACH region (Germany, Austria, and Switzerland). From his early days in Styria to his current status as a digital powerhouse, Weiss remains a central pillar of the Austrian lifestyle industry.
A Career Rooted in Editorial Excellence
Born on 22 November 1975 in Leibnitz, Austria, Adi Weiss developed an early affinity for the nuances of fashion and media. His professional trajectory is inextricably linked with his partnership with Michael Lameraner. Together, the duo founded the “STYLE UP YOUR LIFE!” brand, which has evolved from a traditional print magazine into a multi-channel lifestyle ecosystem.
For over ten years, Weiss and Lameraner have provided the “STYLE UP YOUR LIFE!” community with curated advice on fashion, beauty, and elevated living. Their approach has always been one of accessibility mixed with high-end aspiration, a formula that has allowed them to survive the digital disruption that claimed many of their contemporaries.
The Digital Evolution: @adiweiss_official
As of February 2026, Weiss has successfully transitioned his personal brand into the social media sphere. With a dedicated following of 28,000 on Instagram, he utilizes his platform to bridge the gap between industry insider and public influencer. His content strategy focuses on:
- Behind-the-Scenes Access: Offering glimpses into high-profile fashion events and editorial shoots.
- Curated Trends: Distilling complex runway movements into actionable style tips for his audience.
- Entrepreneurial Insights: Documenting the realities of running a modern media house in a shifting economic landscape.
Key Milestones and Professional Profile
The following table outlines the foundational facts of Adi Weiss’s career based on verified records:
| Category | Details |
|---|---|
| Full Name | Adi Weiss |
| Date of Birth | 22 November 1975 |
| Place of Birth | Leibnitz, Austria |
| Primary Brands | STYLE UP YOUR LIFE!, Adi Weiss TV |
| Business Partner | Michael Lameraner |
| Role | Publisher, Editor-in-Chief, Entrepreneur |
The “Style Up Your Life” Philosophy
The core of Weiss’s influence lies in his belief that “style” is not merely about clothing, but about the quality of one’s lifestyle. This philosophy has seen the brand expand into various verticals, including beauty awards, fitness initiatives, and home living. Weiss often emphasizes that the goal of his media ventures is to make life “more beautiful” (schöner gestalten), a mission statement that resonates with a broad demographic across Austria.
Collaborations and Events
Weiss is a frequent fixture at major European fashion weeks and social galas. His “Loge” (box) at major events is often a subject of media interest, serving as a meeting point for celebrities, designers, and business leaders. This networking capability has allowed him to maintain “STYLE UP YOUR LIFE!” as a premium advertising vehicle for luxury brands.
Frequently Asked Questions
Who is Adi Weiss?
Adi Weiss is a prominent Austrian fashion journalist, magazine publisher, and entrepreneur. He is best known as the co-founder of the lifestyle brand “STYLE UP YOUR LIFE!” alongside Michael Lameraner.
When was Adi Weiss born?
He was born on 22 November 1975 in Leibnitz, Austria.
What is Adi Weiss’s main magazine?
His primary publication is “STYLE UP YOUR LIFE!”, which has been a staple of the Austrian fashion media landscape for over a decade.
Where can I follow Adi Weiss?
He is active on Instagram under the handle @adiweiss_official, where he shares updates on fashion trends, his professional projects, and lifestyle tips.
Is Adi Weiss involved in television?
Yes, he has expanded his brand into video formats, including “Adi Weiss TV,” where he interviews personalities and covers major fashion events.