Guido Maria Kretschmer: The Master of Style and Germany’s Favourite Critic
BERLIN, 25 February 2026 — As the clock strikes 3:00 PM today, thousands of viewers across Germany are tuning in to VOX to hear the familiar, witty, and often heartwarming commentary of Guido Maria Kretschmer. On this Wednesday afternoon, the designer continues his reign as the nation’s “Mr. Shopping Queen,” a role that has transformed him from a high-end couturier into a household name and a cultural icon of empathy and elegance.
From Münster to the Global Runway
Born on 11 May 1965 in Münster, Westphalia, Guido Maria Kretschmer’s path to fashion was not immediate. Growing up in Warendorf with four siblings, he initially followed his parents’ wishes by pursuing a career in medicine. After completing his Abitur, he trained as a nurse and began medical studies before his creative passion became undeniable. At the age of 22, he won his first major corporate fashion contract, marking the end of his medical aspirations and the beginning of a stellar career in design.
The Corporate Fashion Pioneer
Before becoming a television star, Kretschmer established himself as a leader in corporate fashion. He founded “GMK Corporate Fashion” and “Guido Maria Kretschmer Couture,” designing uniforms for major international companies including Emirates Airlines and Deutsche Bahn. His ability to combine functionality with high-end aesthetics made him a sought-after name in the industry long before he stepped in front of a camera.
The “Shopping Queen” Phenomenon
Since 2012, Kretschmer has been the face of the daily reality show Shopping Queen. His role as a judge—critiquing the outfits of contestants who must shop for a specific motto on a limited budget—has earned him multiple awards, including the Goldene Kamera and the Deutscher Fernsehpreis.
Last week, the show made headlines again when Kretschmer reportedly “lost his cool” (platzt der Kragen) over a particularly controversial outfit choice, proving that even after over a decade on air, his passion for style remains as sharp as ever. Today, 25 February 2026, a new episode airs on VOX, continuing the week’s search for the perfect look.
Personal Life and Public Image
Kretschmer is widely admired for his long-standing relationship with his partner, Frank Mutters. The couple, who have been together for over three decades, officially married in 2018. Known for his warmth and “human” approach to television, Kretschmer is often cited as one of the most sympathetic figures in German media. He currently resides in Hamburg, having moved from Berlin a few years ago.
Guido Maria Kretschmer: Key Facts
| Category | Details |
|---|---|
| Full Name | Guido Maria Kretschmer |
| Date of Birth | 11 May 1965 |
| Place of Birth | Münster, Germany |
| Height | 182 cm |
| Spouse | Frank Mutters |
| Main TV Show | Shopping Queen (VOX) |
Frequently Asked Questions
How old is Guido Maria Kretschmer?
As of today, 25 February 2026, Guido Maria Kretschmer is 60 years old. He celebrated his 60th birthday in May of last year.
Where can I watch Guido Maria Kretschmer today?
You can watch him on the show Shopping Queen, which airs daily on VOX. Today’s episode (Wednesday, 25 February 2026) is available on linear TV and via the RTL+ livestream.
What did Guido Maria Kretschmer study?
Kretschmer initially studied medicine after completing an apprenticeship in nursing. However, he left his medical studies to pursue fashion design after finding early success in the industry.
Does Guido Maria Kretschmer have a biography?
Yes, his life and career are detailed in the biography titled Guido. The book reveals personal details, such as his possession of a unique talisman containing eyelashes from both his grandmother and the Pope.